PROFESSOR ANTONY JACOBSON
Professor Antony Jacobson, Professor of Practice Entrepreneurship and Innovation, global advisor re research commercialisation, and sought after key note speaker on health care innovation and advancement. Highly accomplished global business and brand strategist, Entrepreneur and Industry commentator with extensive global experience having developed, global-consumer, media and corporate brands. Antony has transformed start-ups into multimillion dollar success stories within short time frames and has developed strong relationships with a range of the globes largest retailers in Australia, the USA, the U.K, Spain and Germany. Professor Antony Jacobson is regarded as a true pioneer of the Superfruit / Superfoods global category having introduced Goji Berries to the world in 2004. Additionally Antony has wide reaching global experience within the Franchising and Licensing sector. Antony’s key academic strengths and areas of teaching are Entrepreneurship, International Business, Global marketing and Business mentoring. Antony has developed hugely successful mega brands globally. Antony and his successes have been profiled in The Daily Mail UK, Personal Investment Magazine Australia, Gala magazine Germany, Financial Review Newspaper Australia, South China Morning Post- Hong Kong, Entrepreneur Magazine and has appeared and been interviewed on numerous TV and radio programs worldwide. Professor Jacobson has held and or holds senior roles such as Dean Fellow-Entrepreneurship & Innovation, Professor of Practice-Entrepreneurship, Visiting Professor & Academic Scholar, Founding Director and President of Global Business Brands and academic & industry commentator.
La Trobe University website January 2018 - May 2018
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Tibet Authentic Goji Berry Group
Founded and developed the Tibet Authentic Goji Berry group in 2004 that launched one of the most successful global health food products ever sold. Created a new product product category “ superfruits” As a result Antony Jacobson became known and publicized globally as a true global entrepreneur and pioneerof the superfruit / super food industry.